Sky to celebrate WWF’s Earth Hour!
With just 60 days to go ‘til Earth Hour 2016, we’re thrilled to announce that Sky will be supporting and encouraging their 21 million customers to join the celebrations.
Whilst Sky has supported Earth Hour in the past, this year sees a significant step up in activity as they commit to their own pan-European campaign for the very first time, with an aim of engaging their 21 million customers – across the UK, Ireland, Germany, Austria and Italy – to take action on climate change.
In addition to their own operational commitments, including turning out all non-essential lighting at key campuses, Sky will be calling on their customers to make small changes through a social media campaign. Also, don’t miss their on-air Earth Hour promo advert showcasing the beauty of the planet and the great line-up of environment-themed programming in the week leading up to 19th March, in collaboration with Discovery and National Geographic Channel.
WWF has been working with Sky since 2009, most notably on the award-winning Sky Rainforest Rescue project which helped keep one billion trees standing in the Brazilian state of Acre, and resulted in a 25% reduction of deforestation within the project area.
Following the end of Sky Rainforest Rescue in September 2015, the project’s legacy was cemented at COP21, the United Nations conference on climate change, where the Brazilian and Acre governments announced an ambitious zero net deforestation commitment – proof that great partnerships can lead to great change!
Now, as part of the ongoing partnership, Sky is looking to build on this work by inspiring their customers to get involved with Earth Hour. Sky believe they can create the biggest impact by using their position as a leading entertainment company to inspire others to take action on environmental issues, however showing leadership through a strong set of environmental targets is also a core part of their strategy.
Here’s a snapshot of some of Sky’s biggest achievements to date:
- Sky has been carbon neutral since 2006.
- 100% of the products returned to Sky are reused or recycled.
- Sky Studios is Europe’s most sustainable broadcasting facility.
- In London, Sky maintain their own on-site renewable energy sources to power their buildings including bespoke bio-mass boilers, a wind turbine and solar panels.
- Sky exceed the industry benchmark for how they run and manage their data centres.
Find out more about what Sky is doing to minimise its environmental impact at sky.com/biggerpicture or on Twitter @skybiggerpic.
We’ll continue to update you with all the exciting Earth Hour activity leading up to the big day, so look out for more on Sky’s support in the coming weeks.