Posted by Guest blogger — John Davies on 18/01/2012
The delicate twist of environmentally friendly options, whatever they maybe, have typically fought commercial business interests or simply a lack of understanding. While those reading will likely be receptive already to naturalistic concerns, the great challenge we have is ensuring businesses understand that the financial “bottom-line” can be congruent with stewardship of the environment and equally the public recognize a “healthy planet” improves the quality of our lives.
Though it is abundantly clear that many regulatory groups are quickly becoming enlightened to the fact that reducing carbon emissions is one aspect of environmental stewardship that can no longer be ignored, much greater action is needed by the mainstream in our daily lives to ensure it occurs. The reasons can certainly vary but in my opinion one error is not recognizing that many of these approaches do not hinder our lives but in-fact improve them dramatically.
While the consumer passes a mighty vote each day with their spending habits, many other aspects must be considered with alternative forms of transportation and shipping -one of the most direct approaches to lowering carbon emissions. Alternative forms of transportation is certainly not new on the scene but there needs to be a greater recognition that they form the perfect trident of protecting the environment, assisting in the building of a stable and more efficient economy as well improving overall quality of life.
This quite possibly is the secret route where forward thinking policy-makers and the general mainstream that have not been supportive of environmental efforts will converge in the giant step forward to halt environmental degradation.
A multi-pronged approach of light-rail rapid transit, wide-rail cargo, low-carbon fuel for airline use and a highly aggressive plan to rid urban centres of commuter (petrol) automobile traffic with extensive expansion of bicycle lanes satisfies every goal from strict financial to the betterment of society.
Quite obviously many of these efforts are no small feat and will take decades of planning and implementation after what is likely sustained debate but each of us can make a sizeable impact with individual forms of commuting with immediacy.
This is the manner in which we can turn the once great promise of an advanced society from dismal performance back on the rails towards bright promises, chiefly with individual measures such as biking as a general form of commuting which so happens to address the blossoming obesity epidemic.
Certainly there are many obstacles in the way to which safety and the appropriate need for bicycle lanes and the enforcement of motor vehicles out of said path but of the many “first steps” in solving environmental concerns, pedalling forward on two wheels will play a great role in improving the quality of life.
(John Davies has published 11 books in the sports conditioning, health and fitness sector You can find out more about John on Facebook, his business page, as well as on Twitter and Tumblr.)
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