From Tower Bridge and Big Ben to the Sydney Opera House, Brunei to Lithuania, the tallest building on the planet to an Inuit igloo, the world will once again celebrate the largest voluntary action for the environment as the lights switch off for WWF’s Earth Hour, on 31 March.
WWF’s Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents.
“In its sixth year, with hundreds of millions of people taking part in Earth Hour, we want to go beyond the hour to encourage positive action for the environment,” said Earth Hour Co-Founder and Executive Director, Andy Ridley.
Earth Hour’s new “I Will If You Will” campaign uses the YouTube video platform http://www.youtube.com/earthhour to encourage people to share a personal dare with the world, by asking “What are you willing to do to save the planet?” The YouTube platform hosts a global library of “I Will If You Will” challenges, and encourages people to share their “dare” publically through Facebook, Twitter, Google+ and email. Friends can be invited to participate and accept each challenge using these popular social networks
A diverse range of supporters including Stephen Fry and Yoko Ono have already engaged with Earth Hour and “I Will If You Will” on Twitter. Earth Hour Kids’ ambassador Pocoyo has doubled his “I Will If You Will” challenge after reaching its target of 10,000 within days. Pocoyo will now plant 20,000 trees if 20,000 people play his recycling game on EarthHour.org.
“I Will If You Will gives every individual the opportunity to inspire their friends, colleagues and neighbours to take sustainability actions not just on the hour but beyond the hour. The challenges we are seeing from all walks of life are truly inspiring,” said Ridley.